in a crowded world, kids need goals and paths more than ever

Sport gives kids the chance to have fun, experience aspiration, as well as to learn social, motor, and intellectual skills that will provide benefits all through their lives. Enabling the delivering on these potentials is typically the job of sports organizations working at local, regional, national and global levels. Managing such organizations, creating, measuring and fine tuning frameworks and policies effectively over time, presents its own sets of unique challenges - and opportunities.

Sports' Impacts flow from Discipline on and off the pitch

Every game happens by way of negotiation. Do you want to play? …what rules? …and so on. As events involve more people from more places, they require more resources that translate to bigger “stakes”. Delivery becomes paramount - for the event and audiences. The largest global media events are sports events. Sports offers unique sets of pathways into peoples’ lives. Managing this process effectively defines the relevance of sports, how they can grow and gain more relevance while extending global reach and impact..

Sponsorship Enables Exceptional Outcomes

 Over 8 years managing the World Sailing Volvo partnership Youth Development component, Fiona grew a profound respect for the capacity of well run sponsorship programs to create beneficial outcomes for all parties and their audiences.

         The fundamental metric of Sponsorship is Fulfillment, as measured using objective third party criteria. All successful sponsorships are founded on this principle. 

         Today, we face monumental challenges such as Climate Change. In the coming years we need to pull All human activity back in harmony with what the Earth can sustain. Sports provide powerful frameworks for effecting this kind of change. Innovative Sponsorship has the capacity to  link successful companies talent and resources, by creating tangible programs that channel human energy  to live more sustainably and in accord with the world and each other.